Scholars Digest

Motivational: University Dropout, Ayissi William Becomes ICE Footwear’s CEO and Designer

Although Ayissi William loved sneakers as a child, he was never able to own numerous pairs.

Ayissi William

Because he didn’t want to destroy the ones he already had, he had to be careful with them.

Observing the luxurious sneakers from Nike, Adidas, and Puma motivated Mr. William to start the historic venture of developing ICE Footwear.

The African Dream quoted Ayissi William as saying, “I felt like I could absolutely do something like that, and the fact that many others weren’t doing something like that where I came from also made me want to do it, even more, knowing I can be the first.”

ICE Footwear was consequently founded in 2021. Starting a business in Africa can be a voyage fraught with turbulence and setbacks.

Ayissi William, unsurprisingly, experienced the same. As a shoe company, Ayissi William is currently threatened by established and well-known brands in Africa (Nike, Adidas, and Puma).


However, Ayissi William is adamant that the distinctiveness and enhanced appearance of the sneakers make their goods stand out from those of other manufacturers.

Only in South Africa and Cameroon are the products sold; a pair of ICE sneakers cost $50. However, the management intends to make them available in several nations and help interested clients try on the sneakers.

I said, hey! However, delivery to any country is feasible. Orders can be placed from anywhere in the world. It will be a “good idea to diversify,” according to Ayissi William.

Many areas remain untapped and arid. Additionally, he advised aspiring designers to develop unique identities that everybody can easily recognize.

In an interview with The African Dream, Ayissi William stated, “They need to do something distinctive to distinguish.” Founder and CEO of ICE Shoes

CTA on Ayissi William Story 

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